Contest Rules

2008 PERKINS GUEST EXPERIENCE SURVEY SWEEPSTAKES

NO PURCHASE IS NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.

OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND LEGAL RESIDENTS OF CANADA (EXCLUDING QUEBEC) , 18 or older (19 in AL & NE). Void where prohibited.

THE PRIZES

One (1) Grand Prize of $1,000 U.S. and forty (40) secondary prizes of a $50 U.S Perkins Gift Card will be awarded in each of eleven (11) monthly drawings.

The prizes are not transferable and must be accepted as awarded.

SWEEPSTAKES PERIOD

Survey Invitations (the “Invitation”) will be distributed at Perkins Restaurants through December 25, 2008.The Sweepstakes Entry Period starts on January 28, 2008 at 12:00:00 a.m. ET and ends on December 31, 2008 at 11:59:59 p.m. ET (the “Sweepstakes Entry Closing Date”). There will be eleven (11) monthly sweepstakes periods and eleven (11) monthly drawings relating thereto. Non-winning monthly drawing entries will not be carried over into subsequent monthly drawings. Survey invitations for each monthly drawing will be issued on the first day of each month starting January 28, 2008 through the last day of each month until December 28, 2008. For the first ten (10) monthly sweepstakes periods, survey recipients may enter the monthly drawing via the Website or the telephone through the month they received the survey invitation and not more than 3 days thereafter. For the eleventh and final sweepstakes period, survey recipients may enter the monthly drawing via the Website or the telephone by December 31, 2008 at 11:59:59 pm. Survey invitations are invalid after such time period.

HOW TO ENTER

No purchase is required to enter. To enter by making a purchase, you must receive one of the Invitations provided with a purchase receipt at a participating Perkins restaurant location, complete the survey either (a) online on the Website www.perkinsrestaurants.com by clicking on the “Guest Survey” button, or (b) by telephone at 1-800-541-9179. Limit one survey per Invitation/receipt provided. Complete the survey within the designated selection fields marked within the on-line contest form. All areas marked with an asterisk (“*”) must be filled out prior to submitting your form. If you enter by Telephone, enter the restaurant number, check number and date of visit found on the purchase receipt provided with the invitation and completely answer each survey question within the allotted response time and enter a phone number where you can be contacted for contest purposes. You must retain your Invitation and purchase receipt to confirm you are the person within your household that completed the survey. A maximum of one (1) entry per Invitation is allowed. A maximum of 2 survey responses per household per month is allowed. Respondents answering the survey on the Website will be entered in the Contest ten (10) times. Respondents answering the survey on the Telephone will be entered in the Contest one (1) time. All surveys, entries and information become the property of Perkins and will not be returned. Certain qualified entrants may receive additional invitations to complete surveys for follow-up visits. In the event of a dispute, the entrant will be deemed to be the person whose name was entered in the appropriate area within the survey.

You may also enter the Sweepstakes without making a purchase or completing a survey, on-line at the website www.prkmcresearch.com/prksweeps/. All areas marked with an asterisk (“*”) must be filled out prior to submitting your form. No purchase entries received by the 3rd day of each month until December 3, 2008 will be entered into the prior month's drawing. No purchase entries received by December 31, 2008 will be entered into the final monthly drawing. You will be entered into both the secondary prize draw and the Grand Prize draw ten (10) times.

Limit of 2 Sweepstakes entries per household, group or organization per monthly drawing period regardless of method of entry. Respondents leaving a common telephone contact number will be considered, for purposes of the contest draw, to belong to the same household, group or organization and therefore are subject to the above restriction. Any excess survey completions or mail-in requests will be deleted for purposes of the draw.

ELIGIBILITY

To be eligible, you must be a legal resident of the 50 United States or District of Columbia or Canada and at least the age of majority in your state at the time of entry (19 or older in AL and NE, 18 or older in all other states). You are not eligible if, during the Sweepstakes Period you are (or you live with) an employee, representative, or agent of the Sponsor or any of its affiliates, franchisees, licensees or Maritz, Inc. or an immediate family member of any of the foregoing (parent, grandparent, child, sibling or spouse).

THE DRAWINGS

One (1) Grand Prize of $1,000 U.S. and forty (40) secondary prizes of a $50 U.S. Perkins gift card will be awarded in each of eleven (11) monthly drawing periods through random drawings held at Maritz, Inc. in Oakbrook Terrace, IL on or about the 9th day of each month from March 2008 through January 2009. Total prize value for each monthly prize drawing is $3,000 U.S. The prizes will be awarded to the person whose entry is drawn. The selected entrant will be contacted by telephone and/or email, and may be required to sign and return (within 14 days of receipt) an affidavit of eligibility and a liability/publicity release. If a potential winner is a Canadian resident, such person must correctly answer a mathematical skill-testing question prior to awarding of prize. If the selected entrant does not comply with the Sweepstakes Rules, cannot be contacted within five (5) days or prize notification is returned as undeliverable, that entrant will be disqualified and one (1) alternate entrant will be randomly selected from the eligible entries received. All taxes on all prizes are the responsibility of the winner. Limit one prize per person or household for each monthly drawing period.

ODDS OF WINNING

The odds of winning any monthly drawing depend on the number of eligible entries received from all entry methods combined corresponding to such monthly drawing.

OTHER RULES

By entering, entrants agree to abide by these Sweepstakes Rules and all decisions of the Sponsor will be final and binding on all entrants. This contest is subject to all applicable Federal, State/Provincial and Municipal Laws.

The Sponsor shall not bear any liability for (a) entries which are lost, postage-due, stolen, illegible, incomplete (or otherwise improperly completed), delayed or destroyed (including, in the case of on-line entries, as a result of failure of the website or technical problems or traffic congestion on the Internet), (b) the loss, theft or misuse of the prize, or (c) any property damage, personal injury or misfortune in any way attributable to this Sweepstakes or the prize (including, in the case of on-line entries, injury or damage to any telephone network or lines, on-line systems, servers, access providers, computer equipment or software) or resulting from downloading any material from the Sweepstakes website.

No correspondence will be entered into except with selected entrants who qualify to win the prize. By accepting a prize, the winner grants the Sponsor the right to use the winner's name, comments and/or likeness, without further compensation, in any advertising or publicity, except where prohibited. Sponsor assumes no responsibility for lost, stolen, delayed, damaged or misdirected entries or for any failure of the website during the promotional period, for any fraud, problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any entry to be received by the Sponsor on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from playing or down loading any material in the promotion. The Sponsor reserves the right, in its sole discretion to cancel, modify or suspend this Sweepstakes should a fraud, virus, bug or other cause beyond the reasonable control of the Sponsor corrupt the security or proper administration of the Sweepstakes. In the event of cancellation, termination or suspension, at its discretion, Sponsor shall select winners from eligible, non-suspect entries received prior to event requiring such cancellation, termination or suspension.

Any attempt to deliberately damage any web site or to undermine the legitimate operation of this promotion is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Surveys obtained through fraudulent means or through an abuse of the 2008 Perkins Guest Experience Survey Sweepstakes or in any way tampered with, forged, mutilated, illegible, incomplete, mechanically reproduced or fraudulently entered may, at the sole discretion of the Sponsor, be disqualified.

Except as provided herein, the personal information you are providing to enter this Sweepstakes will be used only to administer this Sweepstakes, and for no other reason. Unless otherwise indicated, the responses to the survey questions that you provide will be used by the Sponsor and Maritz, Inc, in an aggregated manner only and will not be linked to your personal information.

For the names of any monthly drawing winners, send a self addressed, stamped envelope to:

2008 Perkins Guest Experience Survey Sweepstakes Winners' List c/o Maritz, Inc.
1815 South Meyers Road, Suite 600
Oakbrook Terrace, IL 60181

no later than May 21, 2009. Winners' list will be sent when all prizes have been awarded.

Sponsor:

Perkins & Marie Callender's Inc.
6075 Poplar Avenue, Suite 800
Memphis, Tennessee 38119-4709